.Column Viewpoints: 15.Ever questioned how an electrical engineer finds yourself running an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Series.Key takeaways:.Why investing protocols led to isolation (and an occupation pivot).The magic formula: genuineness + consistency = influencer success.B2B influencer advertising and marketing in Asia: It's coming, but little by little.AI influencers: Cool, but perhaps won't substitute your BFF's Instagram.The remittance problem tormenting influencer marketing (and how Partipost is handling it).Enjoyable reality: Jonathan's dad expects Mondays. Yes, you read that right.Bottom line: The influencer marketing yard is growing quicker than you may claim "swipe up." From micro-influencers to artificial intelligence characters, the activity is altering-- however legitimacy still reigns supreme.Thus, just before you write off that close friend with 200 followers as "certainly not prominent," don't forget: in the world of nano-influencers, your bestie could only be actually the upcoming huge factor.Listen for additional influencer understandings as well as maybe pick up a tip or two for your own Instagram activity!